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The new label will replace the myriad of labels that exist today in UK and the business driven initiative came into being after a survey showed that consumers wanted to be better informed about what packaging could be recycled and what could not. The label has its point of reference in the founding companies’ existing green commitments and the initiative is from its inception supported by a string of major retailers and suppliers which already are committed to implementing the new label.

Among the members of the BRC can be found retailers like TESCO, Sainsbury, H&M Hennes Ltd, Debenhams and ASDA Stores Ltd.



Though the initiative is directed towards the British consumers UNI commerce hopes that the initiative will result in fewer materials to be handled by workers in the stores allowing for improved working conditions.

Furthermore, UNI commerce sees this initiative not only as an initiative to improve on the environmental effects of producing and selling food as well as non-food items but also as an expression of the growing awareness of companies to take a responsibility for their role in the society in which they run their businesses. As many of the members of the BRC are important global retailers UNI commerce views this initiative as a will to further develop the perception of companies as conscientious corporations wishing to make their contribution to the progress of society.



The initiative plays along well with the recommendations made by the European Trade Union Confederation which said focusing on the environment and the creation of green jobs must part of the reconstruction of the global economy.





For more information about the ETUC’s recommendations, visit: http://www.etuc.org/a/5589

For information about BRC, visit: http://www.brc.org.uk/

For more information on the new label, visit: http://www.onpackrecyclinglabel.org.uk/