Power of Print Conference Focuses Proudly on Newspapers
Those who advocate the abandonment of print for a digital-only world might
want to look at the roster of speakers assembled by the World Association of
Newspapers for the upcoming Power of Print conference, to be held in
Barcelona, Spain, on 27 and 28 May next.
WAN is bringing together leading industry figures who are proving that
publishing success comes from developing the print side, not abandoning it.
The programme includes presenters from innovative and renowned companies on
five continents, including News International, Axel Springer,
PricewaterhouseCoopers, The Arizona Republic, MediaNews Group, Media24,
Sydney Morning Herald, Gulf News, Moscow Times, JoongAng Ilbo and many
more.
Full conference details are available at
http://www.wan-press.org/powerofprint2009/home.php
Though newspaper companies continue to deliver content across all available
channels, they still make most of their revenue from print. The Power of
Print conference, to be held concurrently with the annual World Newspaper
Advertising Conference, is the first global conference for newspaper
executives to explore new opportunities and successful strategies
exclusively for the printed newspaper.
In fact, a recent study has shown for the first time that newspapers that
abandon print for online-only delivery could be delivering their own demise
as well.
The study, conducted by researchers at City University in London, focused on
a case in which a Finnish business daily, Taloussanomat, cut its costs by 50
percent by abandoning print for online-only delivery. But the paper also saw
its online readership drop 22 percent and its revenues fall by more than 75
percent.
The researchers found that the print product promotes online usage and that
people use print newspapers differently than they use websites the two
platform interact and work together.
Presentations at the Power of Print Conference include:
- ³The facts about newspapers, profitable print trends,² a keynote speech by
Gavin O'Reilly, Chief Operating Officer, Independent News & Media Plc & WAN
President.
- ³Investing in the Future of the Printed Newspaper,² by Dr Seok Hyun Hong,
Chairman, of Korea¹s JoongAng Ilbo.
- ³Newspaper publishing: Creating a sustainable future,² a major new
research project on the future of newspaper publishing by
PricewaterhouseCoopers, presented by Marieke van der Donk, Senior Manager
for Entertainment & Media at PwC.
- An examination of News International¹s Newsprinters operation, the world's
largest printing plant for newspapers. One year after the 650-million-pound
(US$917 million) printing plant began operations, it has become something
more - an outsourcing success story and
a symbol of print's viability in the digital age, presented by Ian
MacDonald, Managing Director for Operations.
- Case studies of projects that can add millions of dollars to the bottom
line, by Steve Reed, Director of Circulation Operations/Single Copy for the
Arizona Republic, who will examine SoftBook technology, and Jerry Brown,
Director in the Advisory Services Practice for PricewaterhouseCoopers, who
will provide the latest distribution trends and strategies.
- ³The art of balancing between print and digital,² by Mikael Pentikäinen,
President of Sanoma News in Finland.
- ³The Individual Newspaper. Micro-targeted products with high yields,² by
Peter Vandevanter, Vice President for Targeted Products for MediaNews Group
in the United States.
- ³A new model for editorial and financial independence in Moscow,² by Tim
Wall, Editor-in-Chief of The Moscow News.
- ³A process for successful product development,² by Kylie Davis, Managing
Editor for Editorial Business Development & Strategic Publishing at the
Sydney Morning Herald and Sun-Herald in Australia.
- ³Product Launches in Difficult Financial Times,² by Martim Avillez
Figueiredo, Publisher and Editor-in-chief of the new "I" daily in Portugal.
- ³Design as a competitive advantage in a regional market,² by Rodrigo Fino,
President of García Media Latinoamérica, who will present the case of El
Informador in Venezuela, which took the top spot in its market following a
redesign.
- ³Boosting advertising through print publications: Lessons from the Gulf,²
by Abdul Hamid, Editor-in-Chief of Gulf News in the United Arab Emirates.
³Investing in Print Quality², by Josef Aumiller Vice President of the
PrintCity graphic arts consortium, who will show how small investments in
print quality can result in big returns.
- ³Newspapers that are increasing circulation,² by Fergus Sampson, CEO,
Emerging Markets, for Media24 in South Africa.
- ³Success with hyper-targeted print publications,² by Martha Stone,
Director of the WAN Shaping the Future of the Newspaper project.
- ³Printcasting: People-Powered Magazines,² by Dan Pacheco, Founder of
Printcasting.com in the United States.
- ³10 Important Lessons from three age-specific youth-targeted newspapers in
France,² by François Dufour, Editor and Founder of Play Bac Presse in
France.
The Power of Print conference, on 27 and 28 May, will be followed by the
World Newspaper Advertising Conference, on the 28th and 29th May, at the
Hotel Rey Juan Carlos I in the heart of Barcelona. Full details of the Power
of Print conference can be found at
http://www.wan-press.org/powerofprint2009/home.php . Details of the
Advertising conference can be found at
http://www.wan-press.org/advertising2009/home.php
The Paris-based WAN, the global organisation for the newspaper industry,
defends and promotes press freedom and the professional and business
interests of newspapers world-wide. Representing 18,000 newspapers, its
membership includes 77 national newspaper associations, newspaper companies
and individual newspaper executives in 122 countries, 12 news agencies and
11 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy
St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49
48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr