News

Newspapers à la carte

In Zurich, Swiss Post is testing “Personal News”, a daily newspaper whose contents can be chosen by the reader from some twenty Swiss and foreign publications. With traditional mail volumes falling, Swiss Post has found a new gap in the market: an à la carte newspaper produced in conjunction with newspaper editors keen to increase their readership. On a special website, readers can select particular sections from around twenty foreignand Swiss German publications, and receive the newspaper the next day, either as A3 format hard copy in black and white, or by e-mail in colour. Swiss Post has designed software for automating the entire production chain, from the placing of the order to the production of the newspaper by a Zurich printer. The project is undergoing a three-month trial.

Source: Le Temps and UPU Journal