News

Some of the best multi-media research and techniques, and

how they can be used to generate more revenue, will be presented at the

World Newspaper Advertising Conference & Expo, to be held on 28 and 29 May

in Barcelona, Spain.



The conference, organised by the World Association of Newspapers, features a

session on the cross-media advertising revolution that will include reports

on new, successful research efforts in the United States, United Kingdom and

Brazil. Full conference details are available at

http://www.wan-press.org/advertising2009/home.php



The session will feature:



- Roger Holland, Chief Executive of JICREG, a UK regional newspaper industry

initiative that provides detailed demographic data of newspaper audiences,

much like the data routinely provided to advertisers by broadcast and other

media. JICREG has revolutionised how regional and local press advertising is

planned, bought and sold, and has become the main currency used by

advertisers, agencies, regional press publishers and their sales houses.



- Gregg Lindner, Executive Vice President for Research at Scarborough

Research, which is changing the way integrated media schedules are bought

and sold in the USA. Among other projects, Scarbourgh provides Integrated

Newspaper Audience data, a weekly measurement of the number of adults who

have read a printed newspaper, or visited the newspaper¹s website, or did

both. Scarborough measures 2,000 consumer categories for clients that

include marketers,

advertising agencies, print and electronic media, sports teams and others.



- Flavio Ferrari, the CEO of IBOPE, a Brazilian firm specializing in media,

market and opinion research in 16 countries. Mr Ferrari will examine how

readership statistics are changing as internet usage and advertising have

grown throughout Latin America.



The session will also include reports on the latest advertising

effectiveness research, and an update from the multi-media task force of the

World Association of Newspapers, a coalition of the world¹s leading media

measurement companies.



Details of the World Newspaper Advertising Conference & Expo, which will run

concurrently with the new Power of Print conference, can be found at

http://www.wan-press.org/advertising2009



Other conference presentations include:



- How Vocento, one of the leading media groups in Spain, has exploited its

strong local brands to create a powerful, national advertising medium and is

increasing its print and digital audiences and advertising revenue despite

the financial downturn. The presentation will be made by Juan Luis Moreno,

the Internet Strategy Director for Vocento.



- An examination of how advertising agencies are dealing with the challenges

of a fragmenting media market and the increasing demands of clients for

cost-effective success metrics. Juan Bascones Gleave, the Chief Media

Investments Officer for Havas Media, will make the presentation.



- Forging advertising strategies for print and digital, a presentation by

Tomoaki Ide, the Research Director for Dentsu Institute, part of the world¹s

largest advertising agency.



- An examination of the state of mobile advertising from Christopher

Billich, Senior Vice President of Infinita, a Tokyo-based firm that distils

the lessons of the Japanese mobile market, the world¹s most lucrative, for

use around the world



- A primer on how to start a magazine business, presented by Johnny Hustler,

Managing Director of Archant Lifestyle, the subsidiary of the 150-year old

newspaper publisher that has become the largest publisher of regional

magazines in the United Kingdom in just 10 years.



- World Digital Media Trends, an overview of digital media developments

world-wide by Martha Stone, Director of the WAN Shaping the Future of the

Newspaper project.



Full details at http://www.wan-press.org/advertising2009/



The Paris-based WAN, the global organisation for the newspaper industry,

defends and promotes press freedom and the professional and business

interests of newspapers world-wide. Representing 18,000 newspapers, its

membership includes 77 national newspaper associations, newspaper companies

and individual newspaper executives in 102 countries, 12 news agencies and

11 regional and world-wide press groups.



Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy

St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49

48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr