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More than a decade of successful campaigning ultimately led to the downfall of the Howard government.
Now, it's time to refocus.
Throughout 2007 the AMWU reviewed its organising and recruitment strategies, with the professional assistance of Professor Barbara Pocock.
The result of the review has seen a renewed focus on recruiting new members and establishing solid Union structures on-the-job.
20% of all AMWU resources have been redirected towards new member organising.
“We are putting our shoulders to wheel. Every Officer and Official of the AMWU is pitching in,” Andrew Dettmer, State Secretary said.
Workplaces with low or no union density will be targeted under the new growth plan for the AMWU.
An increase in AMWU membership will mean greater bargaining power for workers in the manufacturing industry.
“The bigger the AMWU grows, the stronger we’ll become and the more effective we’ll be in setting improved industry standards”, Andrew said.
“A growing AMWU will also result in greater protections for our members”, he said.
AMWU delegates and members will also play a key role in recruiting new members, and ensuring the Union is visible on-the-job.
AMWU delegate training courses now include recruitment strategies for delegates to adopt and use on-the-job.
“Growth and strengthening the Union is everyone’s responsibility. Delegates and members are encouraged to speak to non-members and new workers about the importance of AMWU membership and the benefits of being an AMWU member”, Andrew Dettmer said.
Any AMWU delegate or member seeking help or advice on how to recruit new members on-the-job should contact their AMWU Organiser.
http://www.amwu.org.au/read-article/news-detail/102/Campaigning-for-growth-and-strength/