News

How the company has exploited its strong local brands to create a

powerful, national advertising medium will be examined at the World

Newspaper Advertising Conference & Expo, to be held in Barcelona, Spain, on

28 and 29 May next.



Juan Luis Moreno, the Internet Strategy Director for Vocento, will

demonstrate how the company is building more audience across Spain and more

revenue for its classified and display advertising business.



The World Newspaper Advertising Conference, organised by the World

Association of Newspapers, has been going strong for 19 years ­ and perhaps

no year is more important than this one. WAN is gathering industry leaders

who are combating the world-wide decline in advertising revenues with

creative strategies for success.



Full details of the conference, which will run concurrently with the new

Power of Print conference, can be found at

http://www.wan-press.org/advertising2009/home.php



Vocento closed 2008 with net profit of 34.6 million euros, despite the

financial crisis and the global decline in advertising. It increased

circulation sales, expanded its internet audience, and grew its audiovisual

business.



Its flagship newspaper, ABC, increased its circulation by 10.3 percent last

year, the only Spanish national daily to increase circulation at a double

digit rate. Vocento is also Spain¹s leading regional newspaper publisher,

with 25.3 percent of the market.



But its greatest growth came in digital media, where internet advertising

revenues rose by 26 percent last year. Vocento ended 2008 at the leading

Spanish media group on the Internet, with 22.7 million unique monthly users,

47.7 percent more than in the previous year. A new on-line classifieds

portal contributed to the growth.



Other presentations include:



- The future for advertising agencies and media companies, by Juan Bascones

Gleave,

Chief Media Investments Officer for Havas Media in Spain.



- Combining print and digital audience measurements, a presentation on how

Scarborough Research in the United States changed the way integrated media

schedules are bought and sold. Gregg Lindner, Scarborough Vice President

for Research, will explain.



- Using readership statistics to sell advertising across platforms, a

presentation by Flavio Ferrari, CEO of IBOPE Media Research in Brazil,

where internet usage and advertising are booming.



- An examination of an effective, cross-media measurement system in the

United Kingdom, which shows how the development of the JICREG planning tool

has the potential to revolutionise advertising sales in print and digital,

through combined advertising schedules. Roger Holland of JICREG will make

the presentation.



- A report on the innovative Japanese mobile industry by Christopher

Billich, Senior Vice President for Research and Strategy for Infinita Mobile

Advertising Research in Japan.



- A primer on how to start a magazine business, presented by Johnny Hustler,

Managing Director of Archant Lifestyle, the subsidiary of the 150-year old

newspaper publisher that has become the largest publisher of regional

magazines in the United Kingdom in just 10 years.



- World Digital Media Trends, an overview of digital media developments

world-wide by Martha Stone, Director of the WAN Shaping the Future of the

Newspaper project.



- Plus more speakers to be announced. For the evolving conference programme,

registration information and other details, please visit

http://www.wan-press.org/advertising2009/home.php



The Paris-based WAN, the global organisation for the newspaper industry,

defends and promotes press freedom and the professional and business

interests of newspapers world-wide. Representing 18,000 newspapers, its

membership includes 77 national newspaper associations, newspaper companies

and individual newspaper executives in 102 countries, 12 news agencies and

11 regional and world-wide press groups.



Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy

St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49

48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr