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Pitney Bowes to compete with mail through digital delivery service in USA

Mail technology company Pitney Bowes will launch a secure digital delivery service to connect high-volume mailers with consumers in the USA later this year, thus competing with traditional physical mail delivery.

Called Volly, the new service represents an online alternative to traditional mail and enables consumers to receive, view, organise and manage bills, statements, direct marketing, catalogues, coupons and other content from multiple providers using a single application, Pitney Bowes explained.

The digital platform, which will be made available to consumers in the USA from the second half of 2011, builds on Pitney Bowes’s existing Customer Communications Management (CCM) portfolio. Providing a secure, electronic means of communication, it is expected to help organisations achieve significant cost savings.

Volly expands consumer options for mailers sending high volumes and also gives them the ability to integrate with their existing physical mail delivery processes. The cost savings generated include reduced operating expenditures.

In addition, Pitney Bowes can help mailers, billers, cataloguers, and government agencies initiating the electronic relationship and connecting them with each customer.