Get the Facts About Newspapers
The ³Get the Facts About Newspapers² campaign from the World Association of
Newspapers has released its third advertisement for use by publications
around the world to help counter the negative myths and misinformation about
the industry.
The advertisement, part of a global initiative organised by WAN, can be
viewed and downloaded in English, Spanish, French, German and Italian from
http://www.wan-press.org/rubrique879.html
The new advertisement carries the slogan, ³We¹ve done the search. You only
have to turn the pages² and reads:
³Newspapers represent an industry that connects with 1.6 billion people of
all ages, all creeds and all races each and every day.
³We produce strongly branded products of different shapes and sizes, of
varying quality, of different political hues, and deliver those products in
various guises. Global sales of paid-for newspapers are growing (up nearly
10 percent over the last five years), our $190 billion industry is expected
to grow its advertising by 17 percent over the next five-years, or at a
faster rate than the preceding five years.
³Print is the world's largest advertising medium (with a 42 percent share),
and advertising revenues in newspapers alone exceed the combined total of
radio, outdoor, cinema, magazines and, yes, the internet. ³
The two previous advertisements are also available for use by newspapers
wishing to join this global advertising initiative.
One takes advantage of one of newspaper advertising's inherent strengths --
the power of persuasion -- and offers a compelling argument about why print
is here to stay. The ad is entitled, "The Good News -- guess who gets 1.6
billion hits a day?"
The other advertisement, which pokes a little fun at the doomsayers, quotes
some of the funniest and silliest things ever said by public figures --
leading to the infamous "newspapers are now an endangered species" quoted by
The Economist last year.
Hundreds of newspapers have already joined the campaign. WAN is inviting
newspaper companies world-wide to join the initiative to promote the power
of the newspaper and to rectify some of the absurd and damaging claims
being made about its imminent demise. Full details are available at
http://www.wan-press.org/rubrique879.html
The Paris-based WAN, the global organisation for the newspaper industry,
defends and promotes press freedom and the professional and business
interests of newspapers world-wide. Representing 18,000 newspapers, its
membership includes 77 national newspaper associations, newspaper companies
and individual newspaper executives in 102 countries, 12 news agencies and
11 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy
St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49
48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr