Metro Cash & Carry opens whole-sale center in southeastern Vietnam
This is the ninth self-service wholesale center of Metro Cash & Carry in Vietnam. Metro Cash & Carry entered the Vietnamese market in 2002 and with the opening of Metro Bien Hoa, the company once more emphasizes its long-term commitment to Vietnam.
"Vietnam has one of the world’s healthily growing economies. After seven years of operating in Vietnam, the self-service wholesale concept of Metro Cash & Carry has shown its uniqueness and its fitability to this market", said Randy Guttery, Managing Director of Metro Cash & Carry Vietnam. "The company has successfully set-up and developed its business and at the same time positively contributed to the country’s economy and its people. We see a big prospect for our business-to-business concept and we will be committed to expand our cash & carry wholesale business in Vietnam bringing new jobs and economic benefits to the country."
Dong Nai is a fast developing industrial area of Vietnam. The province has all the important prerequisites for a developing industrial economy. The unique business-to-business wholesale concept of Metro Cash & Carry, with its strong competencies in building up modern supply chains will boost the province’s trading and distribution sector. On average, each new cash & carry wholesale center is an investment of 20 million Euros.
The grand opening ceremony of Metro Bien Hoa – Dong Nai is an immense and memorable accomplishment. More than five hundred valued guests from the central government, the local governments of Dong Nai province as well as customers and suppliers attended the inauguration ceremony. H.E. Mr. Hoang Trung Hai, the Deputy Prime Minister of Vietnam Government graced the occasion with his presence as the Chief Guest.
The wholesale center opens from 06:00 AM to 09:00 PM, seven days a week and will offer professional customers of Dong Nai province a wide assortment of more than 35,000 food and non-food products. With the total sales area of about 8,000 square meters, and 95 percent of the goods procured in Vietnam, Metro Bien Hoa will help small and medium-sized companies from the city of Bien Hoa – Dong Nai as well as the entire southeast region to enhance their own business. 270 new jobs will be created by the center.
The cash & carry wholesale concept is tailored to the special needs of professional customers who are hotel and restaurant operators, caterers, small and independent retailers, institutions and service firms. More than 500,000 business customers in Vietnam are buying at Metro. The company offers them a huge and qualified assortment and services at the most competitive prices. "The cash & carry wholesale concept targets and strengthens the competitiveness of small and medium-sized businesses in Vietnam", said Randy Guttery.
Metro Cash & Carry develops a consistent quality management from farm to fork to offer its professional customers best quality products. The company establishes modern supply chains, highest standards in product quality and safety as well as in hygiene, cooling and transport. Building direct supply sources is an underlined contribution of Metro Cash & Carry to the local suppliers. The local farmers can reduce waste and get better prices for their better products while METRO can supply its professional customers reliably sourced, qualified and safe products. Since 2002, Metro Cash & Carry has trained more than 18,000 Vietnamese farmers and fishermen in modern methods and practices e.g. how to maintain quality standards to have their products certified according to the quality assurance system GlobalGAP. Many kinds of Vietnam’s fruits like pomelo, star apple, mango, dragon fruits have found new export markets in Europe thanks to their GlobalGAP certification.
About Metro Cash & Carry Vietnam
Metro Cash & Carry Vietnam opened its first cash & carry wholesale center in 2002. Today the company has nine wholesale centers in HCM City, Hanoi, Haiphong, Danang, Cantho and Dong Nai and two distribution platforms in Binh Duong and Lam Dong.
The company has a simple and efficient business concept: cash & carry wholesale, which is defined through its customer base: only professional customers are allowed to purchase at Metro Cash & Carry, all of them duly registered and provided with a customer card. This means that Metro Cash & Carry does not sell to private end consumers. It is not a super- or hypermarket chain for private consumption, but a modern form of wholesale exclusively tailored to the needs of businesses and companies. The core customers are small and medium-sized retailers as well as hotels, restaurants and caterers. The Company offers business customers a comprehensive product range both in food and non-food and efficient business solutions to enhance the customer’s competitiveness in their own markets.
HoReCa customers are one of the main target groups of MCC VN. As a result of the development of the country’s tourism industry, the HoReCa channel has been continuously growing. Flexibly reacting to the individual customer needs is one of the customer management targets that MCC VN is aiming at and working for.
Metro Cash & Carry is represented in 29 countries with more than 650 self-service wholesale stores. With more than 100,000 employees worldwide, the company achieved sales of € 33.1 billion in 2008. Metro Cash & Carry is a sales division of the METRO Group, one of the largest and most international retailing companies. In 2008 the Group reached sales of € 68 billion. The company has a headcount of some 290,000 employees and operates around 2,200 outlets in 32 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: Metro/Makro Cash & Carry – the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn – European market leader in consumer electronics retailing, and Galeria Kaufhof department stores.