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Speaking at the European Parliament Forum on Media Pluralism of 27 June, Neelie Kroes, Vice-President of the European Commission responsible for the Digital Agenda, emphasized that the EU needs to put more focus on safeguarding media pluralism.

Ms. Kroes called for the EU to take more concrete actions than just strongly-worded statements to ensure freedom and media pluralism. She emphasized the importance of a strong media sector to challenge authorities and to make minority voices heard. Ms. Kroes called for more innovation as well as rules and mentality that promote new business models. In addition to laws, mindsets need to change to allow for new and innovative business models.

Further, Ms. Kroes called for a principled debate on these issues and invited all parties, such as Member States, the European Parliament, NGOs and journalists, to contribute. She also stated that she wants to decide on a way forward before her mandate ends.

UNI MEI supports this initiative by Ms. Kroes. We also encourage the Commission to engage in the issues brought forth by EU Media Futures Forum and to push the Member States to find ways to ensure media pluralism and freedom. The EU Media Futures Forum established by Ms. Kroes has just produced its first report and recommendations. The involvement of all stakeholders and civil society is vital to ensure that all relevant voices and concerns are heard.